Students in PRLN 1220 Writing for Media Relations worked with The Children’s Foundation (TCF) in a service-learning partnership to conduct media relations for the charity’s 60th Anniversary and inaugural Family Day Walk on February 13th, 2017.
Over the last 60 years TCF has supported the growth and development of vulnerable children, ages 6 to 12, whose challenges include issues such as poverty, exposure to trauma, and a range of mental health conditions including ADHD, Autism Spectrum Disorder and Fetal Alcohol Spectrum Disorders.
The students' efforts, which included researching, writing and sending media materials to reporters, resulted in television and radio coverage for the event, including opening the 6pm news on CBC Vancouver:
CBC News Vancouver: https://www.youtube.com/watch?v=-hUL2e2y9Z0
Breakfast Television: https://www.youtube.com/watch?v=Avir_OXrHQs